Patanjali Pahwa &Amp;Amp; Urvi Malvania

Stories by Patanjali Pahwa &Amp;Amp; Urvi Malvania

How Kohli's absence in Asia Cup hits Star India's plans

How Kohli's absence in Asia Cup hits Star India's plans

Rediff.com   18 Sep 2018

While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi Malvania.

Ex-AAP strategist Shefali Misra to join Uber as head of public policy

Ex-AAP strategist Shefali Misra to join Uber as head of public policy

Rediff.com   12 Sep 2018

Ex-AAP strategist Shefali Misra to join Uber as head of public policy

LGBT verdict: Why India Inc's celebration may be short-lived

LGBT verdict: Why India Inc's celebration may be short-lived

Rediff.com   11 Sep 2018

While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here.

What are Swiggy's dark pods?

What are Swiggy's dark pods?

Rediff.com   7 Sep 2018

Dark pods are physical stores or warehouses which will be accessible only to Swiggy staff and which will host groceries, pharmacies, and cloud kitchens.

How social media helps movie promotions

How social media helps movie promotions

Rediff.com   18 Aug 2018

A scroll through Akshay Kumar's Instagram feed shows numerous posts and stories promoting Gold. Sonakshi Sinha, on the other hand, posts stories from her shoots and events to drive home the message of an upcoming release. In both cases, the film in question gets much-needed attention.

Why Dhoni picked 25% in Run Adam

Why Dhoni picked 25% in Run Adam

Rediff.com   15 Aug 2018

Continuing with his business ventures beyond the cricket field, MS Dhoni has now invested in 360 degree sports ecosystem Run Adam, and will serve as its endorser

PVR to spend Rs 850 crore to buy SPI Cinemas

PVR to spend Rs 850 crore to buy SPI Cinemas

Rediff.com   13 Aug 2018

The transaction is expected to close in the next 30 days and the merger process is expected to be completed in next 9-12 months

Find out IPL's most valuable franchise

Find out IPL's most valuable franchise

Rediff.com   9 Aug 2018

The broadcast made an estimated Rs20 billion in ad sales revenues from the IPL this year

Kohli? No, thanks. Why this company supports non-cricketers

Kohli? No, thanks. Why this company supports non-cricketers

Rediff.com   1 Aug 2018

Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?

100 million plus Indians watched World Cup!

100 million plus Indians watched World Cup!

Rediff.com   28 Jul 2018

Females contributed to 47 per cent of the tournament reach.

Will Sanju's success revive Brand Ranbir?

Will Sanju's success revive Brand Ranbir?

Rediff.com   24 Jul 2018

Kapoor charges between Rs 3 and Rs 3.5 crore for a day's work for a brand. His current roster of brands include Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.

Jio GigaFiber, the next disruptor from Mukesh Ambani's stable

Jio GigaFiber, the next disruptor from Mukesh Ambani's stable

Rediff.com   17 Jul 2018

While existing players are expected to first drop prices, acquisition of smaller firms by larger ones is likely in future

Sanju collects Rs 1.2 billion in the first weekend

Sanju collects Rs 1.2 billion in the first weekend

Rediff.com   3 Jul 2018

Sanju is among the top opening weekend collections of all time.

Incredibles 2, Hollywood Hero No 1 in India

Incredibles 2, Hollywood Hero No 1 in India

Rediff.com   2 Jul 2018

How Incredibles 2 dethroned the Kung Fu Pandas.

Sanju biggest opener of the year at Rs 347.5 million

Sanju biggest opener of the year at Rs 347.5 million

Rediff.com   1 Jul 2018

It is not only the biggest opener of Ranbir Kapoor's career, it is also the highest opener among films not starring one of the Khans in the lead.

Why Sony is very excited about the FIFA World Cup

Why Sony is very excited about the FIFA World Cup

Rediff.com   9 Jun 2018

Sony eyes a 2 billion payoff from telecasting the Fifa World Cup.

Ronnie Screwvala wants to make movies again

Ronnie Screwvala wants to make movies again

Rediff.com   26 May 2018

RSVP plans to make movies on Sam Manekshaw and Ram Jethmalani.

556 million people have watched IPL-11 so far

556 million people have watched IPL-11 so far

Rediff.com   22 May 2018

The surround shows and highlights around the IPL have contributed to 144 million in incremental reach for this year's telecast.

After cricket and wrestling, now comes a volleyball league

After cricket and wrestling, now comes a volleyball league

Rediff.com   14 May 2018

The league will take up the caravan format where all teams move from one city to another during the course of the tournament

Avengers: Infinity War, Hollywood's BIGGEST hit in India?

Avengers: Infinity War, Hollywood's BIGGEST hit in India?

Rediff.com   2 May 2018

At Rs 943 million over the first weekend since its release on April 27, the movie has become the second biggest opener of the year (both Bollywood and Hollywood) in India.